B2B Lead Generation: Top 10 tools for Digital Marketing in 2019

Lead generation, being defined as the action or process of identifying and cultivating potential customers for business products or services, is a significant part of a digital marketer’s work. That is to say, a digital marketer should identify his/her ideal buyers and cultivate his/her potential customers regardless the challenges that brought by the crowded vendor panorama, the fast-multiplying, and constant-changing online channels and the interrupted connection to the target audiences.