Effective Amazon Competitor Research with Data Scraping and Cleansing

Originally published as https://reurl.cc/pLkzlZ

Have you tried to compare the prices among your competitors on Amazon? It is definitely the right thing to do when running your e-commerce business. However, it's only a tiny part of competitor research and there’s so much you can do with the data that’s available on Amazon.

In this article, we’ll show how you can conduct competitor research on Amazon with data scraping and cleansing. Even if you are a beginner and this is your first time collecting and analyzing data, you can get it done easily by following the steps below.

To make this guide easier to follow, we’ll take Headphones & Earbuds on Amazon as an example. We’ll scrape the relevant data and find out what the average rating is for each product under this category.

Table of Contents

• Why conduct Amazon competitor research
• Extract data from Amazon using Octoparse
• Clean and analyze data using QuickTable

Why conduct Amazon competitor research

In short, Amazon provides just the right data to carry out competitor research. Amazon has more than 6 million sellers registered worldwide, providing more than 353 million items. You can easily view product listings, prices, ratings, reviews, discounts, etc., on Amazon. Most of this data is extractable as well.