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It is estimated that there are more than 20 million eCommerce websites . To stay ahead of this fierce competition, you have to be at the top of your game and you can’t get the best eCommerce marketing strategy unless you do a thorough analysis of big data. B ig data has the potential of taking an eCommerce business to the next level. In this article, we will talk more about how to make use of web data.
Using Internal Data would help you Optimize your eCommerce Strategies
Customer Experience Optimization
The usability of your eCommerce business website defines your customer experience. Your customers must have a satisfactory experience when using your website.
By checking your internal data, you would be able to understand customers’ behaviors on your website. Some businesses replay visitors’ movement on their website to see the reason for their exit. However, with thousands of people visiting your website, it becomes impossible for you to check every single visitor.
Nonetheless, you can easily get an overview of your customers’ experience by measuring the critical web page data such as bounce rate.
